3CS CIDER

'I love cider so much that I decided to make my own,' says William Sitwell. Teaming up with musician Toby Grafftey-Smith and interior designer Jasper Galloway he has produced an award-winning dry cider that's a perfect match for food. Look out for it at bars, pubs and restaurants
across the UK and also on sale at Fortnum & Mason

3Cs Vintage Cider now stocked in over 50 Majestic stores…from Reading up to Glasgow

Cider drinkers can now buy 3Cs in over 30 Majestic shops around the UK. The growing success of 3Cs cider has seen the cider chosen to sit alongside wine, beers and spirits in Majestic, the UK's largest specialist retailer of wine.

The arrival of 3Cs Cider at Majestic has been heralded by Matt Pratt, General Manager at Majestic Banbury. "Having a super-premium cider offering in our store was key to us filling a large gap in our range with customers always seeking out something different to the generic, mass-produced ciders currently on the market,’ he explained. ‘3Cs cider has helped us do that! Carefully produced, it backs up that attention to detail by tasting great and manages to tap into the current trend of food and beverage matching, with its fresh style and zesty zing of flavour from its 100% juice extract. Our customers have responded really positively here and we're really excited about the future of cider here with this top class cider in stock!" 3Cs co-founder William Sitwell added: ‘'That we are now on sale at Majestic is fantastic testament to the quality of our drink and that people increasingly are looking for a great-tasting and natural dry cider,' Majestic stores where 3Cs is available include Oxford, Aylesbury, Reading and Newbury, with London branches in Mayfair, Notting Hill and Clapham.

BUY 3CS AT FORTNUM & MASON

3Cs vintage 2011 cider is now available to buy from London's premier food store Fortnum & Mason. The bottles, with their beautiful, eye-catching label and design, can be found in the Food Hall. In the run up to summer, the 3Cs founders, William Sitwell, Toby Grafftey-Smith and Jasper Galloway will be giving tastings of their cider on the shop floor (dates to be announced soon) so customers can try the delicious drink before they buy. The cider, which is made from classic English apple varieties, was an immediate hit with Fortnum's buyer Jamie Waugh who commented: 'It is rich, and full of substance.'